How user-generated content is shaping the future of gaming and media

Transmedia storytelling is booming — just look at how the popularity of Five Nights at Freddy’s game-native IP exploded, or the success of video games based on movies, like the most recent Indiana Jones title. On the other end of the ecosystem, the world of user-generated content (UGC) is growing, with audiences in the hundreds of millions consuming content created by players themselves, or by modders.

“Seeing these worlds intersect and start to think about the tools that are necessary, the economic models necessary to facilitate fandom translating to content creation through mods, is really exciting,” says Nicholas Tuosto, founder of GoodGame Advisors. “Especially the power of these IP translating to that engagement and fandom, really creating new experiences.”