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How Ubisoft and a marketing firm used YouTube to lure guitar learners to Rocksmith

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Rocksmith 2014 uses real guitars.

The original Rocksmith guitar video game sold 1.5 million copies when it debuted in 2011. But for its sequel, Rocksmith 2014, French video game publisher Ubisoft wanted to reach a much larger audience of people who want to learn to play the guitar.

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