How Trivia Crack put Argentina on the world’s game industry map

Here’s some trivia about the world’s most popular trivia game. Trivia Crack has more than 300 million users. Those players have answered more than 77 billion questions, and they answer more than 2 million questions per minute. One user has answered more than 622,000 questions.

This mobile game was built in 2013 by a small group of people at Etermax in Buenos Aires, and it has put Argentina on the game industry map. I talked to Maximo Cavazzani, CEO of Etermax about the tremendous reach of the game across the world and how it is still one of the top-ranked games in the trivia category. And the company has been able to keep Trivia Crack in the top ranks without ever having to do paid advertising.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.