Mobile Gaming PR in 2016 is rapidly changing as video sharing platforms such as YouTube, Kamcord, Hitbox, MobCrush, and Twitch are quickly becoming the top destinations for where games are being played, talked about, and found.
The old-school thought that you can simply write a press release, put together a wishlist of gaming journalists, pitch them, and hope that they care enough about your game, is dead. It’s over, and I don’t even know how much more I can emphasize this. Worse yet, bad PR will sink your game launch before it even has a chance to hit the waves.
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