How to cater to your players’ demands and know your audience

SAN FRANCISCO — Video game developers have one simple task when it comes to making a hit game: keep the consumers happy. But the execution is not as simple, especially when gamers are constantly asking for more content or better graphics.

Former Zynga vice senior president Mark Skaggs spoke with Steve Peterson of GameIndustry.biz at GamesBeat 2015 about how he caters to those demands, as well as other factors that come into play when developing games for every type of gamer.