How to add video ads to a game and make people ask for more

For a long time, Pixonic saw our lack of video ads in War Robots as one of our strengths and advantages. We often received pleasant feedback from our players to support our view, along the lines of “Wow, this game is amazing, and also has no annoying ads … such a rarity these days.” We had so many of these messages that we actually regarded it as a “feature” of sorts.

However, we conducted our own market research, and the results shows that we should have considered implementing rewarded video ads after all. We knew they were successful for some games: The Walking Dead: No Man’s Land, C.A.T.S among many others.