How sports gamers are integral to Microsoft's Xbox One strategy

If you like football, Microsoft likes you.

Sony’s PlayStation 4 may have a lead in the latest round of the console wars, but Microsoft has a plan to do something about that. It involves gamers. It involves sports fans. But most of all, it involves gamers who are sports fans. The company sees this demographic as the key to establishing its new console as a must-have device, and it’s partnering with some of the biggest names in sports and gaming to make that happen. With the multibillion-dollar console-gaming market on the line, sports fans might seem like an insignificant slice of the whole. But the past has shown that isn’t necessarily the case.

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