How Sledgehammer tricks you into believing the visual realism of Call of Duty: Advanced Warfare (interview)

Making human faces believable has been a goal of video game developers for a long time. So it may not surprise you that the makers of the new Call of Duty: Advanced Warfare — a game in a franchise that has virtually unlimited development budgets — have tried to deliver on this promise in the latest installment of the multibillion-dollar modern combat series.

Sledgehammer Games, the developer of the new Call of Duty that debuts Nov. 4, wants you to do a double-take when you look at the human faces. The studio tried to do this by pushing technologies such as high dynamic range, physical-based shading, wrinkle maps, performance capture, and physical-based lighting. All of these techniques add subtle features that make animated human skin look and move in a more realistic way.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.