Arm Treasure Data helped Second Life triple its marketing ROI.
Arm Treasure Data helped Second Life triple its marketing ROI.
Categories

How Second Life improved its marketing ROI by 300%

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Linden Lab was able to triple its return on investment (ROI) for marketing for the virtual world Second Life by targeting users with personalized pitches based on their preferences.

That’s normal for a lot of mobile app makers these days, but Linden Lab, which was born as a PC-focused startup in 1999 and launched Second Life in 2003, has been able to adapt to the world of targeted marketing in a partnership with Arm Treasure Data. During the past two years working with Arm Treasure Data, Linden Lab hit its marketing targets and cut its customer acquisition costs by 17%, claims Darren Helton, senior digital marketing manager at Linden Lab, in a statement.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.