Amy jo Kim, Massimo Maietti and Howard Shin

How Scopely made Monopoly Go! a mobile success

Scopely’s Massimo Maietti and Howard Shin joined Game Thinking’s Amy Jo Kim at the GamesBeat Summit to talk about how to reimagine IPs as successful games. The big secret? It’s almost not about the game at all.

That’s not entirely true, but it isn’t inaccurate, either. Maietti and Shin both work on Scopely’s Monopoly Go. Monopoly is an established thing. It’s been around in board game form for almost a hundred years. Monopoly is, if anything is, an institution.

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