How Samsung is fostering growth in its Galaxy Apps store

Samsung is a giant global technology company. But when it comes to running its own app store, the company is operating in the shadow of Google and Apple. Those companies have more than 3 million combined apps and are paying billions of dollars to developers who are selling apps via their stores.

By contrast, Samsung is just getting started with its Galaxy Apps store. The job of making Samsung’s app store, which is present on every one of its smartphones, grow more falls on Mihai Pohontu, vice president of emerging platforms at Samsung. Mihai outlined Samsung’s plan for growing its platform for developers — from the app store to the Samsung Gear VR apps — in a conversation with Greg Short, president of Interactive Entertainment Partners, in a fireside chat at our recent GamesBeat 2015 event.