Zynga's Rollic had a good year in 2021.
Zynga's Rollic had a good year in 2021.
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How Rollic sees the future of ‘TikTokable’ hypercasual games

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Rollic has had a billion downloads for its hypercasual games — those that you can play in a minute or less.

And seven of its games have reached the No. 1 or No. 2 top free downloaded game spots in the U.S. app store on iOS. Three games — Hair Challenge, High Heels, and Tangle Master 3D — have reached more than 100 million downloads.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.