Rollic partnered with Kenneth Cole on Pride Month in High Heels.
Rollic partnered with Kenneth Cole on Pride Month in High Heels.
Categories

How Rollic hit 2B downloads for its hypercasual games

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Rollic has crossed two billion lifetime downloads across its portfolio of hypercasual games, or accessible titles that you can play in a minute or less.

While hypercasual games have had a challenging time in the past year, Istanbul-based Rollic was able to boost its audience and engagement with more use of live operations, online leaderboards, seasonal events and customizable characters. Rollic has now launched 19 games that have hit No. 1 or No. 2 in the U.S. App Store.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.