How persona-based marketing will unlock the next level in mobile games

Even within the rapidly growing world of technology, mobile gaming is impressively popular, posting awe-inspiring numbers in terms of growth and revenues. Mobile games have further demonstrated their value by achieving industry-leading on-boarding and conversion numbers.

However, mobile games are facing revenue limitations because of how little their developers know about their users. To solve this problem, developers are looking to the same source that allowed them to achieve their already impressive growth: smartphone technology.