Forest night lanterns in Moon Beast's ARPG.
Forest night lanterns in Moon Beast's ARPG.
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How Moon Beast plans to tap the well of player creators

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Most game startups have a tough time marketing their games based on unknown intellectual properties. To deal with that, Moon Beast Productions is working closely with creator communities.

The Austin, Texas-based company is making a fantasy action role-playing game based on an original intellectual property.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.