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How Microsoft showed up at E3, locked and loaded for games, a new console, and the cloud

  • Posted byby Dean Takahashi
  • Updated
  • 17 min

Matt Booty, the head of Xbox Game Studios, may have overdone it when he started going shopping for game studios. The company showed up with 14 first party games at Microsoft’s Xbox event at the Electronic Entertainment Expo (E3). And Microsoft announced that it had acquired Double Fine Productions this week, not to mention the five studios it announced last year.

In contrast to past years when Microsoft didn’t have enough games to show, the company showed off lots of new titles from its own studios, as well as plans for a new game console, Project Scarlett, arriving in the holidays of 2020. And it showed off a working beta of Project xCloud, which makes triple-A games playable on any device, including smartphones.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.