How Lionsgate marries Hollywood films with VR games

Even though one of Hollywood’s biggest studios is bullish about virtual reality, that doesn’t mean it’s going to pump out VR-related adaptations for all of its upcoming films.

According to Peter Levin, the president of Lionsgate Interactive Ventures and Games, potential VR projects for his studio have to have a “very obvious strategic fit” for each film property. He gave the example of John Wick: The Impossible Task, a first-person shooter based on the action-franchise starring actor Keanu Reeves. He dived into this onstage today at the GamesBeat 2016 conference in Ranchos Palos Verde, California.