How Gorilla Tag made it big on the Quest’s not-store

Within the last year, a free game called Gorilla Tag has become one of the most popular titles on the Meta Quest 2 headset. Yet it only recently launched on the Quest store. Before that, Gorilla Tag was available on the Quest’s App Lab, a distribution platform separate from the main store where developers can get their apps directly to their consumers.

For those who haven’t tried it, Gorilla Tag is a multiplayer title where the player’s locomotion is tied entirely to using their hands. They move, jump and climb solely through the use of hand motions, rather than moving their bodies or using the controller’s joysticks. Player avatars are cartoonish facsimiles of gorillas — hence the name. There are currently four game modes, three of which feature tag or tag-like gameplay (the fourth is a casual mode for socializing).