Genvid Technologies, Intel, Outfront Media, and Streamline Media Group turned a Times Square billboard into an interactive game.
Dubbed Project Monarch, the game was an ambitious live public test of a prototype that had players manipulating objects on the billboard while they were using their mobile phones as controllers.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.