How game publishers like Kabam and Zynga use mobile ads to get on app store leaderboards

Getting to the top of the app store charts is critical for maximizing monetization. But how do top game publishers like Kabam, Zynga, and Supercell get there … and stay there?

“It starts with having a great game,” RTB founder Fred Hsu told me. “You can hope the app gods will grace you and push your game up the charts, but the odds are low … it may happen, but it’s a one in 10,000 chance.”