How game developers win in a soft market dominated by big platforms

Presented by Xsolla

Historically, the game industry is a cycle of boom and bust, with ten-year trend cycles. We’ve just emerged from the era dominated by creatives and publishers, marked by mergers and consolidation, to a world where platform holders dominate. Some of them, like Apple, are demanding large platform fees for creators, and taking large legal swings at other platforms in the competitive space. In the real world, games are no longer just about play. An entire generation grew up with multiplayer games as a natural place to socialize, hang out and entertain themselves. Player demand is at an all-time high, but companies are scrambling to find new ways to distribute, monetize and reach customers in this landscape.