How game creators can embrace user-generated content

User-generated content (UGC) in games, more commonly known as “mods,” are a big part of the gaming experience. It’s also a contentious topic for game developers. But panelists at GamesBeat Summit proposed that the industry could reconcile with the idea in the panel “Learning to love UGC: Harnessing player choice.” It was moderated by GamesBeat’s Jeff Grubb.

The panelists said that the mods can have several benefits for a game and its creators. Damien Mauric, SVP of Sega Studios business development, said of UGC, “As a publisher, we really love supporting modding and the community… We’ve always encouraged the community to create content, because it allows us to achieve multiple things. First, to continue to deliver content for the players, which is great. But also to make sure they continue to engage with the game and the franchise.”