How Fnatic’s esports victories led it into hardware

Sam Mathews and Anne Mathews founded Fnatic as one of the pioneering esports organizations in 2004. Over 14 years, its teams have competed in over 25 games, and its League of Legends squad recently placed second in the world championships, making it the most successful Western esports team in that game. That final match was viewed by more than 200 million people, including 50,000 who watched in a big stadium.

Besides League of Legends, the organization has 10 other teams competing in games such as Counter-Strike, Dota 2, and Heroes of the Storm. And the company has taken its expertise in esports and used it to design its own Fnatic Gear brand of gaming hardware accessories, from headphones to keyboards and mice.