Peter Moore will be a board member at Nifty Games.
Peter Moore will be a board member at Nifty Games.
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How EA is moving to turn all players into competitive gamers

  • Posted byby Dean Takahashi
  • Updated
  • 14 min

Peter Moore is a former pro soccer athlete, and so he knows the mixed emotions people feel when they describe professional video game players as esports athletes. The chief competition officer at Electronic Arts prefers to call the emerging cyber-athlete phenomenon as “competitive gaming.”

In the past couple of months, EA announced its own strategy for embracing esports. Moore said that includes forming EA’s own world-class tournaments, prioritizing games such as FIFA, Madden, and Battlefield. EA will also partner with other esports leagues such as ESL, and it will also invest in amateur competitions so every gamer can compete.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.