How Devsisters became an international company with its Cookie Run universe

Devsisters has grown to a global company with more than 400 employees on the strength of its Cookie Run franchise. The South Korean publisher has had more than 140 million downloads to date across multiple Cookie Run games, and it hopes to create a long-lasting global brand based on the series.

Devsisters started out in Seoul as a mobile app publisher (under a different name) in 2007, led by co-CEO Ji-hoon Lee, Se-joong Kim, and Min-woo Ryu. In 2009, after a couple of false starts in apps, it found its footing in games with OvenBreak, a mobile title that generated 20 million downloads thanks to the explosion of iPhone sales. It became the No. 1 title in 20 countries.