How Argodesign will help Magic Leap design the look and feel of spatial computing

One of the interesting talks during Magic Leap’s laborious three-hour keynote presentation last week was by Jared Ficklin, creative technologist and partner at Argodesign, a product design consultancy. Ficklin’s company signed on to help Magic Leap, the creator of cool new augmented reality glasses, in the creation of the next generation user interface for something called “spatial computing,” where digital animations are overlaid on the real world and viewable through the AR glasses.

At the Magic Leap L.E.A.P. conference, Ficklin showed a funny video of people looking at their smartphones and walking into things because they aren’t seeing the world around them. One guy walks into a fountain. Another walks into a sign. With AR on the Magic Leap One Creator Edition, you are plugged into both the virtual world and the real world, so things like that aren’t supposed to happen. You can use your own voice to ask about something that you see, and the answer will come up before your eyes on the screen.