Mike Frazzini, VP of games at Amazon, speakers with Dean Takahashi for the GamesBeat Summit.
Mike Frazzini, VP of games at Amazon, speakers with Dean Takahashi for the GamesBeat Summit.
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How Amazon builds games by working backward from players

Mike Frazzini is one of Amazon’s most-experienced homegrown game executives, as he has been at the company for 16 years and has worked on games at Amazon since 2009. Now vice president of games, Frazzini is one of the top people who figures out how one of the world’s biggest tech companies will participate in the industry.

Frazzini spoke about Amazon’s approach to making games at our recent GamesBeat Summit 2020 event. Many know that Amazon offers cloud services and other tools for game developers through its app store, Amazon Web Services infrastructure, and the Lumberyard game engine. For years, such services and mobile games were all Amazon did in games. But now the company is making its own games, and it’s doing it the Amazon way.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.