Social game maker Zynga is announcing today that it is launching its popular Words with Friends word game on free mobile messaging service Tango.
That may get some fans excited, but it carries some strategic significance. Tango recently raised a whopping $280 million from China’s Alibaba and other investors in the hope that it can compete against Facebook, which acquired Tango’s rival WhatsApp for $16 billion. These are valuable as the next-generation messaging networks that are replacing text messages.
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