Hero’s Song RPG is the first game from ex-Sony Online chief John Smedley’s startup

John Smedley, the former head of Sony Online Entertainment, has unveiled Hero’s Song, the first game from his new studio PixelImage Games.

Smedley served at Sony Online Entertainment for 20 years and was its leader for 15. He spun the maker of massively multiplayer online games such as PlanetSide 2 out of its Japanese parent company in February, 2015. He became the CEO of the renamed business, Daybreak Game Company, but stepped down from that role in July 2015. By October, he started his new company, PixelImage of San Diego, Calif., and started work on a title that was announced today. Smedley is launching a Kickstarter campaign to raise $800,000 for the title.

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