Video game labels in the United States will now warn consumers when a product includes the option to buy loot boxes. The Entertainment Software Rating Board, which has overseen gaming content since the 1990s, revealed the new descriptor in a blog post today. Now, games with loot boxes will have this label: “In-Game Purchases (includes Random Items).”
This is part of the ESRB’s effort to provide both information to consumers and legal cover for publishers. The organization calls these extra labels “Interactive Element” warnings. Other Interactive Elements include a notice that “Users Interact.”
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