The Electronic Entertainment Expo is the showcase for hardcore gaming.
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Here's what the chief game man expects to see at gaming's E3 mega-show

Non-gamers (and increasingly, you’re an endangered species), beware. The Electronic Entertainment Expo (E3) is coming.

Each June, gamers turn their attention to the Los Angeles Convention Center in downtown Los Angeles, where E3 is held. The conference will draw more than 45,000 people, but that size doesn’t really tell you about the acreage of electronics available among the booths. And as Google recently quantified, people will be watching the news of this multibillion dollar industry from around the world on their PCs, mobile devices, and even in movie theaters.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.