In recent years, game spending has shifted from traditional retail to digital purchases and stores, and Activision is one of the companies capitalizing on this.
During the company’s second quarter, which ended June 30, the company generated $759 million in revenues. Of that total, $611 million came from digital channels. That means that the publisher made more than 80 percent of its total sales from these online means. This shows the power that digital and connected games have, and Activision is definitely one of the game makers that knows how to deliver content for that audience.
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