Hap2U wants you to get back in touch with your touchscreen

Gamers are familiar with the sense of touch you get from rumble controllers, but it’s a pretty blunt form of force feedback. But Hap2U thinks we’ve all been out of touch.

So the five-person French startup has created a prototype of touch-feedback technology for touchscreens. I felt the demo at the CES Unveiled party this week at CES 2017, the big tech trade show in Las Vegas this week.

We’ll see if this kind of tech can help create a comeback for haptics technology, which Immersion pioneered on a variety of devices. In the demo at CES, I ran my finger up and down an image of a fish, and I could feel its scales. I also turned some knobs with my fingers and felt the resistance on the touchscreen.

Hap2U said its patented haptic technology is embedded inside the touch screen. Smart piezo actuators generate an ultrasonic vibration, which controls in real-time the friction below the finger. The user feels as if turning a real knob, pushing a real cursor and perceives various textures.

The goal is to bring the user experience in a new era by providing an accurate haptic interaction to all touch interfaces. The company is targeting a broad range of usage and applications: mobile, automotive, gaming, and also e-commerce.

Here’s a video of what it’s like, but I’m sorry you can’t actually feel what I felt.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.