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Guitar Hero founders create gamified fitness startup Blue Goji

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

The makers of Guitar Hero really want to get gamers off the couch. Brothers Kai Huang and Charles Huang have teamed with OpenLink founder Coleman Fung to create Blue Goji, a startup focused on “gamifying” fitness.

Guitar Hero, which upended music games with a novel guitar-like controller, made gamers more active and became a multibillion-dollar business for developer RedOctane and publisher Activision. Now the creators of that franchise want to “transform the cardio exercise experience through immersive gameplay.” They plan to track activity toward personal fitness goals and create social workouts with friends.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.