Grin is benchmarking influencer activations.
Grin is benchmarking influencer activations.
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Grin unveils activation benchmarking tool for scalable influencer marketing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs.

Sacramento, California-based Grin has built a creator management platform. And today it announced the launch of Activation Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.