Greenlight Insights and M2 Advisory Group are merging to form a larger market research firm focused on virtual reality, games, and other technology markets.
Clifton Dawson, CEO of Greenlight Insights.
The combined companies will focus on analysis and business resources for immersive and interactive technologies. San Francisco-based Greenlight Insights is headed by Clifton Dawson, founder and CEO, and M2 founder Wanda Meloni is joining Greenlight as its new president and principal analyst.
Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
GamesBeat