Google Cloud’s real-world lessons for flawless game launches

Presented by Google Cloud

There’s a lot riding on launch day, including reputation, revenue and long-term relevance. A battle royale game can make $1 billion in its first ten days, or $4 million in revenue per hour of downtime over that sustained period – and that doesn’t even include the lifetime value of the customer. Just ask the developers of the highly anticipated Suicide Squad or Payday 3 how their launch days went, and buy them a drink while you’re at it.