Gold Rush: The race for crowdfunding dollars and the squeeze on smaller game developers

Kickstarter is fast becoming a mainstream funding source for big video game projects. But this trend could be hurting smaller developers as they fight for attention and backers on the biggest crowdfunding site.

“If [Transformers director] Michael Bay came along and wanted to do a Kickstarter, we’d probably tell him, ‘Please don’t,’” said Kickstarter cofounder Yancey Strickler in an interview last year. “I would never want to scare the girl who wants to do a $500 lithography project, ’cause that’s why we started this thing. We think we have a moral obligation to her.”