Glu Mobile's Design Home.
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Glu’s Design Home is another big hit targeting female mobile gamers

When Glu Mobile bought CrowdStar for $45 million in December, it picked up a game publisher that had rare success with female gamers through its Covet Fashion mobile game. And now, CrowdStar’s last independently produced title, Design Home, is proving to be another hit with women.

While Covet Fashion focused on clothes, Design Home is all about decorating your fantasy home. The free-to-play game has been downloaded more than 13.1 million times and generated bookings of 18.9 million. Players have designed more than 141 million rooms said Mark Van Ryswyk, the senior vice president at Glu who took over the CrowdStar operation, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.