PwC sees a bright future in entertainment and media.
PwC sees a bright future in entertainment and media.
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Global ads lift entertainment and media as game industry recovers | PwC

  • Posted byby Dean Takahashi
  • Updated
  • 16 min

Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment and media (E&M) industry grew in 2023, with total revenues rising 5% in 2023 to $2.8 trillion, according to PwC.

By 2028, entertainment & media is expected to hit and projected to hit $3.4 trillion. The E&M industry’s rate of growth for 2023 outpaced overall 3.2% global economic growth cited by the International Monetary Fund for 2023. It’s worth noting the numbers in the forecast don’t yet include the impact of generative AI, as it still isn’t quite clear exactly how it will impact the economy in various ways.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.