Ghostbusters gets virtual reality experience to promote the blockbuster’s July release

Before trying the newest virtual reality attraction at Madame Tussauds in New York City, you’ll like need to sign a waiver indicating you ain’t ‘fraid of no ghost.

Sony Pictures has teamed up with Madame Tussauds and VR production company The Void to build the virtual reality experience Ghostbusters: Dimension. It opens July 1. This simulation is a promotion for the new Ghostbusters film that debuts in theaters July 15 in the United States, and it accompanies a number of other items related to the busting of spooks, specters, and ghosts. This isn’t the first time Hollywood has worked with VR, and many studios are finding that partnering with brands like this is one of the most lucrative businesses in the burgeoning VR market that analysts expect will grow to $40 billion by 2020.