DeltaDNA's and HP Vertica's database research tools help you learn about your players

Hewlett-Packard’s Vertica division and DeltaDNA are teaming up to provide game developers with more knowledge about their players. The companies are providing Vertica’s database analytics software and DeltaDNA’s own player relationship-management tools to companies that need to understand player behavior in mobile games.

This may not be sexy, but it’s a way for game developers to get a competitive advantage by understanding players, targeting them with engaging offers, and monetizing them better. The tools provide for deep custom queries on customer data that can lead to insights about how to monetize players. And customers can now integrate third-party tools like Tableau to unlock information in the data.