Genvid Technologies aims to create ‘revolutionary esports broadcasts’

Genvid Technologies is coming out of stealth today with the ambition of creating “revolutionary esports broadcasts.” It wants to make esports broadcasts more compelling to watch, bringing multiple camera angles and interactivity into the live streams of furious game matches.

New York-based Genvid is starting a limited alpha test soon, and I’ve seen a demo of how it could work with a game like Unreal Tournament 2016. Over time, Genvid wants to enable developers to control the camera angles of esports broadcasts as if they were sitting in the broadcast editing booth of a major sports event. The company says this could help esports companies achieve what has been lacking so far: better storytelling, more emotion, a focus on the most-exciting players and action, and a step up in broadcast quality.