Genvid and Skybound are working on The Walking Dead: The Last Mile.
Genvid and Skybound created The Walking Dead: Last Mile.
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Genvid interview: The emerging genre of massive interactive live events (MILEs)

  • Posted byby Dean Takahashi
  • Updated
  • 15 min

Genvid Technologies used its cloud technology to pioneer the massive interactive live events (MILEs) as a new genre in games. It’s a novel concept where spectators can join in the fun, changing the course of narrative events as they play out in a grand fashion.

And that potential was enough to lure some veterans of gaming. Andrew Schneider, former head of game startup Live Gamer, recently joined as president of Genvid Entertainment, a game publishing arm of Genvid Technologies. And Jerry Heinz joined as executive vice president of global publishing platforms for Genvid Entertainment.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.