Genies creates digital avatars for celebrities, influencers, and athletes.
Genies creates digital avatars for celebrities, influencers, and athletes.
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Genies creates an investment arm for companies using its digital avatars

Genies has built technology for creating expressive digital avatars for everyone from rockstars who want to give online concerts to influencers who can’t go to in-person meet-and-greets anymore. Now the company is launching Humans, an investment arm that will back projects using the company’s avatars.

Genies will target companies that benefit directly from its avatars — animated characters whose actions mirror those of a human — to foster connections even when physical interaction is limited. Genie’s cartoon-style technology comes from the avatars you see in games, but they’re being used for mostly non-game applications.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.