Bain's view of how much AI will become a part of game development in five to 10 years.
Bain's view of how much AI will become a part of game development in five to 10 years.
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Generative AI will account for half of game development in 5 to 10 years | Bain

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Generative AI will grow from less than 5% of game development now to 50% or more in the next five to 10 years, according to a study by global consulting firm Bain & Company.

The research, titled “How will Generative AI Change the Video Game Industry,” surveyed 25 gaming executives globally and uncovered their perspectives on the impact of generative AI on the industry.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.