Gearbox Software’s Pitchford on being a magician & the importance of offering choices

LAS VEGAS — Gearbox Software chief executive Randy Pitchford runs one of the most successful studios in video games, with hits such as Borderlands 2 dominating sales charts. But Pitchford practices magic of the literal kind. He paid his way through college as a magician and even got married in the Magic Castle magician’s theater in Hollywood.