Gaming agency Loaded raises $20M in funding, promotes new CEO

Gaming firm Loaded, which represents several streamers and content creators, announced it has raised $20 million in funding for its new expansion. As part of its new growth, it is also promoting several members of its staff to higher positions. Josh Swartz, formerly the company’s COO, is now CEO, and Bridget Davidson is now president of its Talent division.

The company intends to use the funding to further expand its talent roster and services. It recently signed streamers Myth, Doublelift, and Sydeon. It will invest in data and analytics tools and expand potential brand partnerships to include the metaverse and web3.