Gamestop has teamed up with Immutable on NFTs.
Gamestop has teamed up with Immutable on NFTs.
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GameStop launches NFT marketplace on Immutable X, creates $100M dev fund

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

GameStop has teamed up with Immutable X to launch a marketplace for nonfungible tokens (NFTs) later this year. Immutable and GameStop are also creating an up-to-$100-million fund dedicated to providing grants to game developers and studios to build on Immutable X and the NFT marketplace.

In doing so, it runs the risk of angering hardcore gamers and some game developers who have expressed their displeasure (to put it mildly) on social media that NFTs are either deceptive or a cash grab. It’s not clear how GameStop’s customers will react, as many are hardcore gamers who don’t seem to like NFTs, but many GameStonk investors (who pushed GME’s stock price to well over $100 on the strength of memes) have embraced radical new theories about ownership.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.