GameStop Expo 2014: Why the mega-retailer puts on a consumer show every year

GameStop Expo 2014 was an unusual consumer show. It was only open on Wednesday, Sept. 10, which isn’t the most ideal day of the week for the video game retailer to host something like this. A regular $50 ticket ($40 if you paid before Aug. 15) gave fans just seven hours to explore the Anaheim Convention Center and play as many games as they could, including upcoming blockbusters like Call of Duty: Advanced Warfare and Far Cry 4.

With such little time, why does GameStop even bother with holding a public show at all?